Cycles | Maddy Dychtwald

“Influence is a glorious flag for the revolution too long in coming: full recognition of the economic, social and political power of women.”

CAROL ORSBORN, Ph.D.
“The news that Maddy Dychtwald and Christine Larson share in Influence is big and good: When women have money and/or power, they tend to use it well....”

JODY WILLIAMS,
NOBEL PEACE LAUREATE
“Maddy Dychtwald and Christine Larson show how women are gaining power and influence, and how their gain is changing the world for the better. Eye-opening and encouraging.”

ROBERT REICH,
FORMER US SECRETARY OF LABOR
“Maddy Dychtwald's book title says it all. She captures the current state – and potential – of women by showing how the force of half the world's population is creating positive change.”

BETH BROOKE,
GLOBAL VICE CHAIR, ERNST & YOUNG
“It’s rapidly dawning on women that their growing economic power offers a tremendous opportunity... Maddy Dychtwald has captured this speeding train with insight, data and substance.”

CATHIE BLACK,
PRESIDENT, HEARST MAGAZINES
“Here is a book with the potential to change the consciousness of everyone who reads it, and, so, to help bring about the very improvements it describes.”

CONGRESSWOMAN CATHY MCMORRIS ROGERS(R-WA),
“Influence is an imperative measure of the great 21st-Century Economic Evolution propelled by the distinctive determination of women.”

AUDE ZIESENISS DE THUIN,
FOUNDER AND CEO,WOMEN'S FORUM FOR THE ECONOMY AND SOCIETY
“INFLUENCE convincingly asks women – more than several times – to see their many and new opportunities for leadership and to seize them. We know that when you add women, you change everything. Let’s do it!”

MARIE WILSON, FOUNDER AND PRESIDENT, THE WHITE HOUSE PROJECT
“It’s clear we have a long way to go, but Influence gives us hope for the future.”

ELLEN R. MALCOLM,
FOUNDER OF EMILY’S LIST
“When you read this information-packed, story-filled and very encouraging book, you’ll feel renewed hope that women will be able to shape the future significantly, for the good of all of us.”

ANDREA STEELE, PRESIDENT AND FOUNDER, EMERGE AMERICA

READ MORE PRAISE FOR INFLUENCE >

BOOKS

CYCLES: HOW WE WILL LIVE, WORK, AND BUY

Drawing on her 20+ years of studying demographics, Dychtwald describes how age is becoming less relevant in defining who we are and how we live our lives. Throughout most of history, life was short and people lived a predictable linear life plan: first they learned, then they worked, then they rested and died. That was life. But that model of life is quickly changing as life expectancy soars and the boomer generation begins to hit their so-called mature years. The cyclic approach to life has begun to replace the old linear life path where people can go back to school at 40, 60 or 80, have second and third careers and reinvent their retirement years. In this groundbreaking book, Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy and the staggering implications for the marketplace, the workplace, and our lives.