Influence: A New Era of Women, Money, and Financial Planning
We have reached a tipping point where a critical mass of women, bolstered by unprecedented levels of education, workforce participation and escalating income are assuming more powerful roles in their family’s purchasing decisions. This is particularly true in the traditionally male-dominated sectors of financial planning, real estate, automotive and technology. Yet most marketers don’t fully understand how today’s woman thinks, feels, cares and buys and how women and men are increasingly partnering to make large purchasing decisions. Drawing on proprietary Age Wave research as well as dramatic insights from her landmark new book, Influence: How Women’s Soaring Economic Power Change Our World for the Better, Maddy Dychtwald explores how the ascent of women is transforming their relationship to their money, their mates, their families, their careers and the marketplace.
Her presentation examines: The historic scope of women’s financial influence and their expanding monetary power; the five things that all men need to know about marketing to influential women; the key ways that women are transforming the workplace and leadership; and how they’re trying to use their increased clout to transform our world for the better.
(Note: This presentation can be customized for the financial services, healthcare, consumer products and retail industries.)