“Cycles is a business book which is rich in contemporary anthropology, sociology and social history. If Rip Van Winkle awoke in 2010, after a thirty or forty-year sleep, he would be astounded by the revolutionary changes in how we live, work, and play. Maddy Dychtwald’s provocative presentation and analysis of these changes will stimulate marketers to discard many assumptions and to think of new ways to meet the evolving needs of 21st century consumers.”

 

Humphrey Taylor

Chairman
The Harris Poll

Harris Interactive, Inc.



“If you want to be prepared for the new lifecycle revolution—in your work and in your life—this is the book to read. Maddy Dychtwald presents a unique and convincing portrait of the cyclic consumer who’ll be living longer and pursuing health and vitality with a vengeance.”

 

Robert Goldman, M.D.

Chairman

The American Academy of Anti-Aging Medicine



“Maddy Dychtwald explains how understanding today’s cyclic society is the key to modern marketing. It’s time to refocus and stay one step ahead of the ever-learning, multi-careered, ageless crowd.”

 

Ron Christman

President

The Concours Group



“Maddy Dychtwald offers a fresh and perceptive view of what life will be like for Americans in the years to come. Cycles will help people understand and appreciate the enormous potential of the second half of life.”

 

Robert N. Butler, M.D.

President and CEO

International Longevity Center

Professor of Geriatrics

Mount Sinai School of Medicine



“If the success of your business depends on getting and keeping the best employees, you must read this book.”

 

Jeff Fox

Author

“How to Become CEO”



“This fantastic compendium of facts and anecdotes shows beyond all doubt that we are not stuck on any one life path. The landscape is vast. Maddy Dychtwald is a wise and imaginative guide, so let the exploration begin!”

 

George Leonard

Author

“Mastery,” “The Ultimate Athlete”



“She [Dychtwald] shows how they [boomers] are defying conventional wisdom about growing old in the areas of work and leisure, as well as with relationships and the concept of retirement.”

 

Publisher’s Weekly

(12/2/02)



“Cycles provides a compelling view of the new lifecycle revolution where age no longer defines who we are or how we live, offering us all the chance to grow and change throughout our lives and blossom more than once.”

 

Michael Murphy

Author

Chairman and Founder of Esalen Institute