Influence: How Women’s Soaring Economic Power WIll Transform Our World for the Better

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What women in the know already know, and what major news outlets are reporting with escalating frequency—the world is about to change.

In the United States and in many nations around the world, women are on the cusp of new financial power—and evidence suggests that women will use this power to improve society in ways we can only begin to imagine.

In Influence, renowned demographer and trend expert Maddy Dychtwald with writer Christine Larson expertly show this profound growth in female authority, a growth that is ongoning and already causing far-reaching effects in the workplace, the marketplace, and the home.  For the first time in history a majority of women are earning their own money and paying their own money and paying their own way and, so, taking charge and making changes in their careers, their consumerism, their personal lives, their investments, and their activism.  Through candid interviews, lively reporting and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur—a true tipping point, after which more children will have quality health care and education, workplaces will be more responsive to families, men will experience new freedoms and opportunities to pursue more meaningful careers, and those corporations and nations led by women will thrive—as corporations and nations led by women are already doing today.

Dychtwald and Larson give us a sneak peek at the world turned right-side-up by women.  To read this book is to prepare one’s self for an altered—and improved—cultural landscape to come.


“The news that Maddy Dychtwald and Christine Larson share in Influence is big and good: Because women are moving toward economic parity with men, they are moving toward power parity with men. And…[a]s Dychtwald and Larson show plainly, increasing numbers of women are achieving economic independence and beginning to use the influence that comes with that in ways that will benefit us all for generations to come.”

  • Jody Williams, Nobel Peace Laureate

“In these days where so many trends are troublesome, it’s refreshing to find one that’s working to our advantage. Maddy Dychtwald and Christine Larson show how women are gaining power and influence, and how their gain is changing the world for the better. Eye-opening and encouraging.”

  • Robert B. Reich, professor of public policy,
    University of California at Berkeley, and former U.S. Secretary of Labor

“It’s rapidly dawning on women that their growing economic power offers a tremendous opportunity to…change lives, markets and the environment, simultaneously. Maddy Dychtwald has captured this speeding train with insight, data and substance. A must read for female consumers and for those marketing to them.”

  • Cathie Black, President, Hearst Magazines

“Maddy Dychtwald and Christine Larson’s Influence shows us the tectonic shift in gender roles, responsibilities and possibilities that is just about to happen in the United States and around the world — and how that enormous change is likely to improve our lives. Here is a book with the potential to change the consciousness of everyone who reads it, and, so, to help bring about the very improvements it describes.”

  • Congresswoman Cathy McMorris Rodgers (R-WA)

“Maddy Dychtwald’s book title says it all. A great read for anyone who wants the latest thinking, insights, and case studies from those on the front lines of women’s advancement efforts—and, importantly, how you as an individual can help.“

  • Beth Brooke, Global Vice Chair, Ernst & Young

“Influence is an imperative measure of the great 21st-Century Economic Evolution propelled by the distinctive determination of women.”

  • Aude Zieseniss de Thuin, Founder and Chief Executive Officer
    Women’s Forum for the Economy and Society

“With Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better, Maddy Dychtwald and Christine Larson show that a majority of women—college educated and financially independent—are ready to step into leadership roles, not only in politics but across every walk of life. In its own way, INFLUENCE convincingly asks women – more than several times – to see their many and new opportunities for leadership and to seize them. We know that when you add women, you change everything. Let’s do it!”

  • Marie Wilson, Founder and President,
    The White House Project

“Maddy Dychtwald and Christine Larson’s book shows us that tough as the road has been, women are changing the face of power in America and across the globe. More and more, women are becoming major leaders in politics and in the business world. And their impact is demonstrated by the increasing women and family-friendly policies we’ve seen over the years. As far as we’ve come, here in the U.S. women make up only 17% of the Congress and only hold five governorships. It’s clear we have a long way to go, but “Influence” gives us hope for the future.”

  • Ellen R. Malcolm, founder of EMILY’s List and chair of the board

“Influence is at once revolution, transformation, and inspiration. In depth and breadth it chronicles the most important change in human history–the rise of women to full partnership with men in the whole domain of human affairs. Pragmatic and profound, filled with stories of women making a difference and wise guidance to those who would do so, it must be read by everyone who will serve the new and better world that could come into being.”

  • Jean Houston Ph.D, Author, Jump Time,
    Consultant to the United Nations’ Human Development in the Light of Social Change

“Influence is the essential guide to a revolutionary trend that will completely alter our world. Everyone needs to read this book to comprehend the sea-change that’s coming. Maddy Dychtwald’s mesmerizing and insightful book takes us all on a journey into our future. Get ready.”

  • Dr. James Canton, CEO & Chairman, Institute for Global Futures