Winner of 2004 Book of the Year Award from the National Community Colleges Association.
Drawing on her 20+ years of studying demographics, Dychtwald describes how age is becoming less relevant in defining who we are and how we live. Throughout most of history, life was short and people lived a predictable linear life plan: first they learned, then they worked, then they rested and died. That was life. But that model of life is quickly changing as life expectancy soars and the boomer generation begins to hit the so-called mature years. The cyclic approach to life has begun to replace the old linear life path where people can go back to school at 40, 60 or 80, have second and third careers and reinvent their retirement years. In this groundbreaking book, Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work and buy and the staggering new implications for the marketplace, the workplace, and our lives.