What women in the know already know, and what major news outlets are reporting with escalating frequency—the world is about to change.
In the United States and in many nations around the world, women are on the cusp of new financial power—and evidence suggests that women will use this power to improve society in ways we can only begin to imagine.
In Influence, renowned demographer and trend expert Maddy Dychtwald with writer Christine Larson expertly show this profound growth in female authority, a growth that is ongoing and already causing far-reaching effects in the workplace, the marketplace, and the home. For the first time in history a majority of women are earning their own money and paying their own money and paying their own way and, so, taking charge and making changes in their careers, their consumerism, their personal lives, their investments, and their activism. Through candid interviews, lively reporting and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur—a true tipping point, after which more children will have quality health care and education, workplaces will be more responsive to families, men will experience new freedoms and opportunities to pursue more meaningful careers, and those corporations and nations led by women will thrive—as corporations and nations led by women are already doing today.
Dychtwald and Larson give us a sneak peek at the world turned right-side-up by women. To read this book is to prepare one’s self for an altered—and improved—cultural landscape to come.