http://www.newsweek.com/why-companies-need-cater-women-73607

Women account for just over half of automotive buys and play a big role when the family chooses a car.

Toronto Star

http://www.agewave.com/media_files/WillYouOutlive.pdf

According to Maddy Dychtwald, a nationally recognized demographer, marketing executive and entrepreneur, women are at the cusp of new financial power and how they use that power could transform our world in ways beyond our wildest imaginations.

Redbook

http://www.agewave.com/media_files/WomenPeacePrize.pdf

You don't have to look far to find women who have had a bad car buying experience.

In case the disappointing release of last year's "Confessions of a Shopaholic" didn't make it clear, young women aren't exactly in a spendthrift state of mind these days.