OVERVIEW

The 50+ market is the next big thing—and most brands are still missing it. 

Forget the outdated stereotypes. Today’s 50+ population isn’t slowing down—they’re living longer, thinking younger, controlling more than 70% of all U.S. personal wealth, and spending more boldly than ever before. Especially women, who control the lion’s share of household wealth and influence. 

Yet most businesses are still chasing youth, ignoring the fastest-growing, most financially powerful consumer segment in the country. 

In this high-energy, insight-rich keynote, Maddy Dychtwald—bestselling author of Ageless Aging and co-founder of Age Wave—unveils why the longevity revolution is a game-changer for businesses you can’t afford to ignore. Drawing on cutting-edge research and real-world successful brand strategies, Maddy will shift your lens—and inspire new strategies. 

What your audience will walk away with: 

• The shifting consumer behaviors and values redefining aging—and why it matters to every industry 
  • Why women 50+ are the most influential—and overlooked—trendsetters in today’s marketplace 
  • What longer lives mean for loyalty, brand strategy, and customer experience 
  • Cautionary tales and smart moves from brands already engaging this powerful demo 
  • Clear, actionable, data-driven strategies to future-proof your growth  

The Bottom line: 
This isn’t just a niche. It’s a wide-open, multi-trillion-dollar opportunity—and the brands that serve its needs and dreams will win big.

WHAT CLIENTS ARE SAYING

“Maddy was exceptional! She combines research driven data with poignant stories, humor and multi-media that bring the data alive for the audience.”

Siobhan Lane, Senior Vice President of Marketing & Gaming Operations N.A

“Maddy’s presentation was great! The topics resonated with our members and were very timely. The presentation was particularly engaging and made the members think about things in a different way for their work, their families, their lives.”

Karen Downer-Doyle, Vice President
U.S. Trust, Bank of America Private Wealth Management