The growing financial power of women may be the most important demographic trend impacting financial services today. New generations of empowered women—bolstered by unprecedented levels of education, workforce participation, rising geopolitical power, and escalating income and wealth—are assuming increasingly influential roles in their own and their family’s financial management. The financial services industry, historically catering primarily to men, must find new ways to win the hearts, minds, and wallets of this critical and growing client base.
Drawing on insights from decades of Age Wave research, including the highly acclaimed nationwide study Women & Financial Wellness and her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, Age Wave co-founder Maddy Dychtwald combines data and powerful storytelling to address these topics.
- How greater longevity can catalyze women of all ages to plan for their longer lives
- How a woman’s life journey is still fundamentally different than a man’s with vast financial implications
- How family interdependencies impact women and their approach to money
- Unpacking the gender retirement gap
- Defining the lifetime pay gap and wealth gap: what they are, how they’re different, and the steps women can take right now to make up for them
- The important role men can play in this new financial equation
- The 5 critical characteristics women look for in their financial professional and the 5 steps financial professionals can take to more effectively meet women’s wants, needs, and goals
Deeply researched, customized for each unique audience, and packed with actionable takeaways, Maddy’s illuminating approach to these urgent issues brings new focus to a topic that grows more relevant each day, leaving audiences—whether they be women wanting to take charge of their own financial security or the financial professionals who want to better serve them—with food for thought and concrete ideas for implementing and adapting to change.
WHAT CLIENTS ARE SAYING
“Maddy gave more than a presentation. She offered an exceptional degree of intellect, passion and knowledge that was both empowering and contagious. It is clear that Maddy not only understands the political, business and socioeconomic factors that shape the world for women today, but she has a firm grasp of how those trends will evolve and impact our world in the future – and is ahead of the curve in recognizing them.”
Joan Walker, Senior Vice President, Corporate Relations
Allstate Insurance Company